the lottery. >> they do their best. i think they can always do more. but just my having the opportunity to go, the team going to the super bowl, if you are lucky enough to get selected, then that's a plus. >> for fans who didn't get picked in the lottery, on-line tickets are running from $2,000 to more than $6,000 apiece. an entire stadium suite is listed at $140,000. >> what were your thoughts when you saw the numbers? >> i don't think they want my kidneys anymore. >> and then there is the last-minute hotel room and flight to new orleans. a quick search found air fare and a four-night stay costing $2,000 a person. justin paulson has been a season take cet holder for years. >> i would have gone in a heartbeat if selected, 2,000, 3,000, 8,000, can't afford that. >> it is a far cry from 1981 when joe talmadge senior watched them at the time in the super bowl. >> at that time the ticket was $40.